49ers’ CEO Jed York on economic impact of Super Bowl and Santa Clara stadium

150 150 Cheryl Getuiza

It’s been a long drive down the field but Bay Area boosters scored the winning touchdown not only for Santa Clara but the entire region when San Francisco and Levi’s Stadium were picked to be the hosts of the 2016 Super Bowl.

What made the Bay Area so attractive to the NFL? The 49ers are getting a brand-new, state-of-the-art, $1.3 billion stadium in Santa Clara, set to open before the 2014 NFL season, where the teams would play the “Big Game.”

The Santa Clara 49ers Boosters club spent five years lobbying for a new stadium to be built. The stadium by itself will bring millions of dollars in economic activity. Throw in the Super Bowl and we’re talking hundreds of millions of dollars to the region—not to mention all eyes will be on Santa Clara and the Bay Area as the game is expected to draw more than 160 million TV viewers in the U.S.

This will be the first time an NFL title game will be played in California since Super Bowl XXXVII in San Diego in 2003. San Francisco hasn’t hosted the game since 1985.

49ers CEO Jed York was instrumental in getting the stadium built as well as bringing Super Bowl L to Northern California in 2016.

California Forward recently caught up with the football team’s leader.


Cheryl Getuiza

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