Video: Northern California city welcomes outlet boom

150 150 Cheryl Getuiza

California’s economy is recovering. The state is adding jobs at a number faster than any other state.

Yet, since our state’s economy is made up of so many different regions, this recovery has been uneven. Unemployment rates differ from city to city–some much higher, others a lot lower–that’s why cities are constantly looking for ways to boost their local economies.

The City of Livermore, in the East Bay, is no different.

Ten years ago elected leaders were approached by a company to build a massive outlet mall. Back then it seemed like a far-fetched idea, however, today, it’s proven a successful venture for not only the city, but the tri-valley and the region. All are reaping the economic benefits.

California Forward’s Cheryl Getuiza explains.


Cheryl Getuiza

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