As President and CEO of Future 500, Bill leads their mission to build common ground between the world’s largest companies and most impassioned activists. A prolific author and speaker, Bill has devoted his four-decade career to facilitating collaborative solutions to environmental and political challenges. Bill guided Coors, Safeway and the Sierra Club to design and pass California’s “bottle bill” recycling law, the lowest-cost and most effective in the nation. He united Mitsubishi and Rainforest Action Network (RAN) around a set of industry standards to conserve and protect rainforests in North America and Malaysia. Most recently, Bill has been key in organizing the Earth Day 50 Challenge—an annual convening of top brands, policymakers and environmental groups to find shared, systemic solutions for protecting our oceans, forests and climate.