VIDEO: Latino voting power not maximized by growth numbers

150 150 Cheryl Getuiza

They’re the nation’s rapidly growing population—Latinos– and they’ve proven to be a powerful force during Presidential elections. And a recent Census report showed Latinos will become the largest ethnic group in California in the next few years. But Latinos are not registering or voting in numbers that reflect their strength.

Mike Madrid, founder of Grassroots Labs, explains why and what may happen in November.


Cheryl Getuiza

All stories by: Cheryl Getuiza